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Greetings from the Owner!

Here is just a quick overview of my career along with a few of Carter Vacation strengths in the rental industry. 

I have been involved in the hospitality field most of my life.  After graduating from Boston University back in 1986 I got my start working as a night auditor in a small hotel in Boston. I was instantly fascinated with this industry and wanted to know everything about it. I enjoyed finding new ways to improve the overall experience for the guests and in doing so, I was promoted often. I learned all aspects of each department and through the years I became the General Manager of some well-known hotels and upscale boutique inns. 

During my corporate career as a General Manager of a Hyatt Hotel in Tampa Florida, I had an opportunity to manage a small beach vacation rental along the shores of the Gulf.  Simply put…I was hooked.  This became my new passion and career.
My wife and I had stayed in vacation rentals in the past with mixed feelings about our stays, I knew there was room for improvement in the Vacation Rental business and I was excited to get started.

My team and I have worked hard over the years and I feel our success at Carter Coastal Vacation Rentals is from having a variety of vacation property options that suits each guests needs and budget. We also have chosen to keep Carter Vacation Rental business relatively small in order to maintain a personable connection with each of our new arrivals. I, along with my team understand the importance of anticipating the guest's needs as well as treating each guest with complete respect during their vacation getaway.

We take great pride in serving you. We are here for you. So choose one of our properties and soon you will be enjoying a "little slice of paradise" on the beautiful barrier island.

Hope to "see ya" on the Beach
Bruce Carter

Bruce Carter


A word from the Operations Manager

I have been in the hospitality business for the past 17 years. I met Bruce 11 years ago when he hired me to assist him in opening a luxury beach resort in Treasure Island Florida.  In 2016 Carter Vacation Rentals Operations manager position became available and I couldn't pass up the opportunity to work as a team again. As of today,  I oversee 37 properties at 19 different locations along the Gulf Shores between Clearwater and St Pete Beach.
We understand the importance of only growing the business at a controlled steady pace.
Our Carter Vacation Rental team is always thinking of how we can make our guests overall experience even better.
I live and work on the beach.  Life is good. " Everyday, is Just another day in paradise" 
 Carlos Arce